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Sales Manager (based in Saudi)

Saudi Arabia

Reporting to the Regional Sales Manager, this role is centred on the leadership and delivery of a profitable market share within an area of countries by creating, selling and executing joint commercial business plans with our partners.

Key Accountabilities

Sales and Business Planning

  • Develop, negotiate and implement joint business commercial plans in alignment with regional objectives for markets addressing their challenges, exploiting opportunities to pave the way forward.
  • Achievement of sales volume and value targets against set budget.

Distribution landscape – Route to market and Channel management

  • Source market data and conduct market sizing exercises to establish key opportunities and current market position.
  • Work closely with partners to ensure that core distribution, coverage and visibility objectives are monitored and met in the respective area, channel and category.
  • Ensure partners have the necessary channel & category planograms, merchandising guidelines; stock rotation and new product launch briefs based on regional directions and local market conditions.
  • Develop and manage long-term effective business relationships with distributors and implement needed objectives, KPI’s, structure and team development to drive results, monitoring their performance and recommending actions.

Activation and reporting

  • Develop, negotiate, track and manage trade marketing plans and calendars through execution with partners and control spend in line with regional approved budgets maximising return on investment. 
  • Responsible for forecasting sales volumes, new product launches, brand activations and expanding portfolios, preparing market pricing based on channel/category price partitions and driving revenue growth.
  • Through extensive market visits, continuously track and report channel, category, customer and competitor trends and activities, monitor execution and seek new opportunities for growth.

Goals, Finance and Control

  • Ensure collection and financial reconciliation is made in line with set payment terms and debit notes are reconciled and paid to clients on time.
  • Collaborate internally and externally amongst teams and departments to ensure the on time execution of distributor orders and monitor the export process until customer receipt.
  • Maintain customer profiles and prepare monthly reports for management highlighting business performance, the status of objectives and marketing plans and indicating a clear way forward.
  • Ensure strict adherence and compliance on all activities undertaken to the brand and marketing codes.

Ideal Candidate Profile


A Bachelor’s Degree in sales, marketing, business administration, finance or relevant field.


A minimum of 5 years’ experience in the FMCG sector with export and distributor management experience.

Technical Skills

  • Managing partner relationships.
  • Commercial business planning
  • Export Management
  • Advertising & Promotion Planning
  • Pricing
  • Category & Channel Management
  • Distributor Management
  • Advanced computer skills

Key Competencies

  • Attention to detail
  • Drive for results
  • Relationship Building
  • Influence and impact including conflict management
  • Business Acumen
  • Monitoring and Measuring


  • Able to travel
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  • Closing date:
  • Date published:
  • Status:
  • Primary job focus:
    Sales & Business Development
  • Job type:
    Full Time
  • Employment level: